Guest Speaker- Liz Kores

Our EPD class had the amazing opportunity of meeting Liz Kores, a publicist. She is such a joyful person and she gave us good insight and advice on marketing our Kickstarter projects. Liz stressed the importance of defining our story and what makes our product different from others.

A good strategy for having a successful Kickstarter and product is keeping good public relations. A new way of marketing is having a strong social media presence. By actively promoting products on platforms like Instagram can get people excited about a product. Another marketing tool is getting influencers with a large following to talk about a product. The risk with that is they could not like it, but feels more genuine when a product is promoted by an influencer. It is important to plan who and where the product is seen. Liz stated four questions a designer should be able to answer about their product: 

"What am I selling? What does it say? Who is it for?" and "Where are those people?" Answering these questions, getting the right people excited about your product, and active public relations can help promote a product and make it successful. 

I want to thank Liz Kores for taking the time and coming to our EPD class to talk about her profession and giving us advice on promoting and marketing our own projects for Kickstarter.